Sunday, July 17, 2011

What is SEO?

When I say I work as a SEO consultant, the most common question I get - What is SEO? So let's answer this common question...

What is SEO?

The best way to figure out "what SEO is?" is to check what google says about it. Let's check the most reputable sources:

Ecommerce Dictionary says:
SEO (Search Engine Optimization) is an internet marketing concept whereby you improve your Web site's design and content to achieve higher rankings in search engines. Search engine optimization is also known as search engine positioning and search engine placement.
Webopedia says:
Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

And biggest online encyclopedia in the world Wikipedia says:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.
I couldn't explain better :) I hope now everybody knows what SEO is...